Market Your Book

Market Your Book

Marketing shouldn’t feel like shouting into the void. We build a repeatable plan tuned to your strengths: public speaking, newsletters, partners, ads — or blessed silence while your long‑tail keywords do squats.

We can help you target the right channels and optimize your marketing dollars. There are many channels available to you.

Videos
Video (short & long)
  • TikTok/BookTok, Instagram Reels, YouTube Shorts → fast discovery, trends, “Book hauls,” aesthetic shots, author skits.
  • YouTube (long-form) → craft vlogs, behind-the-scenes, readings, interviews, essays on your book’s themes.
Podcasts
  • Guest spots on niche shows, author interviews, topic-driven episodes, fiction audio excerpts/serializations.
Blogs & SEO
  • Author blog/Medium/Substack: essays tied to your book’s topic, research notes, reading guides.
  • SEO content: answer keywords your audience searches; link to newsletter + retailers.
Email newsletters
  • Author list: (lead magnet sample chapter/bonus scene), consistent cadence, launch sequences, reader surveys.
Social media
  • TikTok/BookTok: trend sounds, quick recs, tropes, aesthetic stacks.
  • Instagram: cover reveals, carousels (quotes, reviews), live Q&As.
  • X/Threads/FB/Reddit communities: topic groups, AMAs, serialized snippets.
Goodreads & reader communities
  • Author profile, Giveaways, Listopia lists, respond (lightly) to Q&As, add book to relevant shelves.
Retail page optimization
  • Compelling description (hook + promise), clean categories/BISACs, strong keywords, author bio, A+ content (images), editorial reviews, look-inside.
Book clubs & reading guides
  • Discussion questions PDF, virtual club visits, outreach to club organizers/teachers/libraries.
Publicity & credibility
Trade/media outreach
  • Press kit (bio, pitch angles, 3–5 talking points, images), targeted pitches to journalists and bloggers.
Trade reviews & endorsements
  • PW, Kirkus, Library Journal (where relevant); blurbs from comparable authors/experts.
Early reviewers / ARC teams
  • ARC distribution (NetGalley, BookSirens, influencer lists), launch team with clear ask (reviews day-of, share assets).
Paid growth (if your budget allows)
Retail ads
  • Amazon Ads (sponsored products/brands); start with auto campaigns + refine keywords; target comparable titles.
Deal platforms
  • BookBub Featured Deals (if eligible), BookBub CPM/CPC ads for targeting similar authors.
Social ads
  • Meta (FB/IG), TikTok Ads, YouTube pre-roll → test small creative variations; send to your Amazon page or your landing page + email capture.
Events & partnerships
Launch events
  • Virtual/in-store readings, panels with comparable authors, live Q&As; capture emails at registration.
Festivals, conferences, bookstores
  • Pitch programming tied to your topic; consignment or buy-backs as needed; signed copies.
Schools, libraries, organizations
  • Author talks, workshops; align with curriculum or organizational goals; bulk orders.
Corporate/bulk sales
  • Identify use-cases (training, DEI, leadership, wellness); offer discussion guides and bulk pricing.
Packaging that drives marketing
Positioning & metadata
  • Single-sentence hook, clear audience, comp titles, BISACs/keywords that match reader intent.
Cover & title
  • Pitch programming tied to your topic; consignment or buy-backs as needed; signed copies.
Formats
  • eBook, paperback, hardcover; audiobook if your audience listens (samples help convert).
Simple Timeline

Pre-launch (2–4 months)

Finalize positioning/cover; build/email list; ARC distribution; retailer page live with preorders; content calendar for social/video; press outreach begins.

Launch (2–4 weeks)

Concentrate reviews, podcast drops, lives, guest posts; paid ads testing; Goodreads Giveaway; book club outreach; event(s).

Post-launch (ongoing)

Evergreen SEO posts/videos; steady ads on best keywords; seasonal hooks; speaking gigs; library/academic placement; new formats/editions/bundles.

What can be measured (keep it simple)
Visibility: impressions/views (TikTok, Reels, YouTube), press hits, podcast appearances.
Engagement: watch time, saves/shares, email signups, click-through rate to retailers.
Conversion: Amazon/retailer sales rank, ad ROAS/ACOS, preorder to review ratio, # of reviews + average rating.
Growth: newsletter list size, social followers in relevant segments (not vanity).
What We Build With You
  • Positioning & Hook — what the book promises and why it matters now.
  • Launch Calendar — a punchy timeline you can execute.
  • Media Kit — author bio, talking points, sample Q&A, one‑sheet.
  • ARC & Review Strategy — early readers, blurbs, trade reviews.
  • Email & Social — pre‑launch sequences, posts, and simple automations.
  • Ads & Analytics — small tests, clear dashboards, no voodoo.

We also coach on bookstore outreach, library requests, conference appearances, podcast tours, and partnerships. Our golden rule: pick channels you’ll actually use.

“No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.”
— Robert Frost

Eliot and Dylan Books is a boutique publishing studio committed to clarity, creative craftsmanship, and author-centric support. We guide writers from draft to shelf with transparent processes and a passion for bringing unique voices to life.

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